In its quest to understand the market and become a global player in the wound dressing arena, Coveris Advanced Coatings recently visited the China International Medical Equipment Fair (CMEF) in Shenzhen, China. After 31 years of continuous innovation and self-improvement, CMEF has become the largest exhibition of medical equipment related products and services in the Asia-Pacific region.
Last year the show gained huge interest, which continued this year, with each hall filled “wall to wall” with people looking to sell their wares and find new opportunities. As the name suggests the show was truly international with both exhibitors and visitors from every corner of the globe.
Fraser Kinnaird, Sales and Marketing Director at Coveris Advanced Coatings explains, ‘With each year that passes there are more Chinese companies engaged in the advanced wound care market selling hydrocolloid dressings, hydrophilic foam dressings and increasingly silicone wound dressings. Some of these companies are already using Coveris Advanced Coatings’ inspire® films and there were many new companies interested in inspire® materials.’
Whilst the domestic market in China for advanced wound care is still in its embryonic stage, Coveris Advanced Coatings is creating awareness for its product range that will provide a great platform as this domestic market grows. There are a number of key players with an in depth knowledge of the market requirements and they are demanding the highest quality product at competitive prices. With a Coveris Advanced Coatings site in Guangzhou, China, Coveris Advanced Coatings is well placed to deliver roll materials slit to customers exact requirements.
Coveris Advanced Coatings are global leaders in the development, manufacture and distribution of precision coated papers, films and speciality substrates for imaging, electronics, medical and optical technologies. We also offer unique speciality films and Coating Services including contract coating, toll coating and converting.