WEST SPRINGFIELD, MA, USA, 03/02/2016 – Coveris™ Advanced Coatings Digital Imaging division, a global market leader in the development and fulfilment of high performance digital imaging substrates, announced the introduction of Magic WRAPIT wrapping paper today.


WRAPIT is a 5.8 mil heavy duty, durable, digital inkjet printable wrapping paper with a luster surface that is compatible with solvent, UV cure and latex printers. It is ideal for producing custom or personalized gift wrap. This product is strong, flexible and easy to fold and wrap around gifts. WRAPIT’s smooth surface offers exceptional print fidelity, producing high resolution prints every time.


Magic WRAPIT is available now in the following sizes: 

 72648  WRAPIT 54″X20′  3″CORE
 72649  WRAPIT 54″X100′  3″CORE


“The Magic team works diligently to increase our product offerings to meet the ever changing needs of the digital imaging industry. WRAPIT is an affordable way to personalize any gift!” said Tamara Pitman, Product Manager of Digital Imaging at Coveris Advanced Coatings.  She adds, “I love this product because it allows end users to be creative and really make a statement with their gifts!  Personalize your gift wrap for birthdays, holidays, graduations, anniversaries, weddings and more. WRAPIT is great for any occasion.”


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Kristina Devine, T. 413.539.5074
About Coveris™ Advanced Coatings, Digital Imaging Division

Coveris™ Advanced Coatings, Digital Imaging Division has a strong reputation for delivering innovative products for the wide format printing market, including the award winning Magic® portfolio of digital imaging media and inks and Museo® digital fine art and photo media. Magic media addresses the evolving needs of digital printers with grand and wide format inkjet paper and film. Featuring distinctive coatings, Magic provides media that is compatible with most water based, latex, UV cure and solvent/eco solvent inks.  


As a leading international manufacturing company, Coveris is dedicated to providing solutions that enhance the safety, quality and convenience of products we use every day. In partnership with the most respected brands in the world, Coveris develops vital products that protect everything from the food we eat, to medical supplies, to the touch screen device in our pockets, contributing to the lives of millions every day.